Cogaming
- Company Cogaming
- Date 2016-18
- Product cogaming.com
Context
Cogaming was envisioned as a unique platform for connecting gamers in the real world. In an era dominated by online interactions, Cogaming aimed to introduce something different – fostering genuine, face-to-face connections among gaming enthusiasts. The platform was tailored specifically for gamers, steering clear of a generalized approach. Users could organize in-person gaming sessions at their homes, offering a fresh avenue to socialize and bond over shared interests.
Role
As the co-founder and driving force behind Cogaming, I wore multiple hats, steering its journey from conception to execution.
- Co-founder of Cogaming, actively involved in myriad aspects of the venture.
- Drafted the business plan, delineating the trajectory and strategy for the platform.
- Engaged potential investors through dialogues, backed by compelling pitch decks.
- Initiated direct engagement with the primary audience – the gamers.
- Authored user stories to ensure the platform was aligned with gamer preferences and requirements.
- Sourced and managed freelance developers, ensuring timely and quality platform development.
- Directed and mentored interns, fostering their contributions to the project.
- Implemented an agile methodology, guaranteeing iterative development interspersed with regular feedback loops.
- Extended this agile approach across all facets, from marketing campaigns to digital strategies.
Results
While Cogaming resonated with its target audience and showcased promising functionalities, it faced challenges in carving a niche for itself in the expansive gaming market.
- Cogaming successfully tapped into an enthusiasm for its revolutionary idea, particularly the focus on real-world gaming sessions.
- Feedback from users reflected a genuine interest in the platform’s unique offerings. However, challenges such as limited hosting space and concerns over trust emerged as barriers.
- Key performance indicators included a substantial number of user registrations and organized gaming sessions.
- The platform boasted a suite of comprehensive features: from the creation of gaming sessions, service addition, payment processing, to gathering user feedback.
- Notwithstanding the initial traction, certain market challenges like the omnipresence of online platforms, limited hosting spaces at users’ homes, trust issues, and the sheer dominance of online gaming served as roadblocks to its full-fledged success.