Contentmarket
- Company RTL
- Date 2011
- Product contentmarket.com
Context
The ContentMarket.com initiative was conceived as an internal startup within the RTL Group (Berthelmans Group) with the primary objective to empower producers to view, purchase, cut, and export in varied formats any segment of the Berthelmans Group video archive. Serving as a Proof of Concept (POC), the project’s timeline was set for one year but saw execution over seven months.
Role
- Spearheaded functional analysis, collaborating closely with the RTL group CEO, who acted as the startup’s chief stakeholder.
- Orchestrated dialogues with varied stakeholders, presenting functionalities, gathering feedback, and aligning project directions.
- Encountered challenges in sourcing an external tool for video cutting and exportation. Responded by conducting a comprehensive benchmark study to identify potential solutions.
- Collaborated with two developers from NEOFACTO, five developers from RTL, and one external company focused on developing the video cutting tool to ensure seamless integration into the project.
- Employed brainstorming sessions to rally the internal RTL team and foster enthusiasm and commitment towards the project’s goals.
Results
Despite the hard work and progress made, the project confronted significant internal challenges, primarily concerning the clearance of rights for the diverse video footages. As a result, while ContentMarket.com functioned effectively as an alpha version, the initiative was halted due to these internal complexities.